Competitor Benchmarking
How We Compare
Our Player Plan ($19.99/mo) vs. the market — April 2026
| App | Price | AI Video Analysis | Human Coach Review | Drill Library | Recruiting Portal | Team Management | Coach Marketplace | Focus |
|---|---|---|---|---|---|---|---|---|
| Our App (Player) | $14.99/mo | All-in-one | ||||||
| Our App (Coach) | $22.99/mo | Coach platform | ||||||
| SwingVision Pro | $11.99/mo | Video AI only | ||||||
| Match Tennis Pro | $12.99/mo | Tournament scouting | ||||||
| CoachNow Plus | $40/mo | Video review only | ||||||
| TopCourt Gold | $50/mo | Pro instruction video | ||||||
| UTR Power | $11.99/mo | Rating & events |
Sources: SwingVision (swing.vision/subscribe), Match Tennis (web.matchtennisapp.com/pricing), UTR Sports (utrsports.net), TopCourt (topcourt.com), CoachNow (coachnow.com/pricing) — prices as of April 2026.
Full Feature Comparison
Full Feature Comparison
Every feature, every tier — updated April 2026
| Feature | Starter | PlayerPopular | Elite | Academy |
|---|---|---|---|---|
| AI Video Analyses | 3/month | Unlimited | Unlimited | Unlimited |
| AI Coaching Chat | 5 msg/week | Unlimited | Unlimited | Unlimited |
| Drill Library | 20 drills | 512 drills | 512 drills | 512 + custom |
| AI Weekly Drill Plan | — | ✓ | ✓ (assessment-driven) | ✓ + coach-edited |
| Match Analytics | Score only | Full stats | Full + tactical heatmap | Full + tactical |
| Return Quality & Timeline Tabs | — | ✓ | ✓ | ✓ |
| Mental Performance Toolkit | — | ✓ | ✓ | ✓ |
| Weekly Assessment (self) | — | ✓ | ✓ | ✓ |
| Human Coach Video Review | — | 1×/month | Weekly | Weekly (bulk queue) |
| Coach Marketplace — Browse | — | ✓ | ✓ | ✓ |
| Coach Marketplace — Bid | — | ✓ | ✓ | ✓ |
| Booking & Scheduling | — | ✓ | ✓ | ✓ |
| Video Response Thread | — | ✓ | ✓ | ✓ |
| Recruiting Portal | — | — | ✓ | ✓ |
| AI Highlight Reel | — | — | ✓ | ✓ |
| Tournament Bracket + AI Path | — | — | ✓ | ✓ |
| Progress Report PDF Export | — | — | ✓ | ✓ |
| Parent/Guardian View | — | — | ✓ | ✓ |
| Team Management (players) | — | — | Up to 6 | Up to 30 |
| Team Practice Planner | — | — | — | ✓ |
| Coach & Parent Dashboard | — | — | — | ✓ |
| Sales Analytics (admin) | — | — | — | ✓ |
| Custom Branding | — | — | — | ✓ |
| Priority Support | Community | Priority email | Dedicated CSM | |
| Monthly Price (annual) | $0 | $14.99/mo | $29.99/mo | $119/mo |
| Monthly Price (monthly) | $0 | $19.99/mo | $39.99/mo | $149/mo |
Mobile Screens
1. Subscription Tiers
Choose Your Plan
Unlock your full potential
Free
$0
Try the platform. No card required.
Player
$14.99
/mobilled $180/yr · save $60/yr
For the serious competitor
Coach
$22.99
/mobilled $276/yr · save $84/yr
Grow your coaching business
Elite
$29.99
/mobilled $360/yr · save $120/yr
For players chasing college & rankings
Academy
$119
/mobilled $1428/yr · save $360/yr
For academies, clubs & school teams
2. Upgrade Flow (3 steps)
Step 1 of 2
Upgrade to Player
You're unlocking
💡 How we compare
SwingVision Pro ($11.99) + CoachNow Plus ($40) = $52/mo for video AI + coach review only.
Player Plan gives you all that plus drill plans, mental tools & coach marketplace for $19.99/mo.
Annual — $14.99/mo
Billed $179.88/yr · Save $60
Monthly — $19.99/mo
Billed month-to-month
No charge for 7 days. Cancel anytime.
3. Feature Gate / Paywall
Recruiting Portal
College search & highlight reels
Stanford University
D1 · Fit: 94%
UCLA
D1 · Fit: 87%
Duke University
D1 · Fit: 82%
Elite Feature
Recruiting Portal
AI-matched college search, highlight reel generation, and coach outreach tools are included in the Elite Plan at $39.99/mo — or just $29.99/mo billed annually.
7-day free trial · Cancel anytime
4. Paywall Interstitial
3 of 3 analyses used
Starter plan limit reached this month
Player Plan unlocks
$14.99/mo
billed annually · save $60/yr
$19.99/mo monthly
vs. SwingVision+CoachNow = $52/mo
14,200+ players on Player Plan
No credit card required for trial
5. Annual vs Monthly Savings
Annual vs Monthly
See how much you save
Savings Breakdown
Player Plan
Save 25%$14.99/mo
Annual · $179.88/yr
$19.99/mo
Monthly · $239.88/yr
You save $60/year with Annual
Coach Plan
Save 23%$22.99/mo
Annual · $275.88/yr
$29.99/mo
Monthly · $359.88/yr
You save $84/year with Annual
Elite Plan
Save 25%$29.99/mo
Annual · $359.88/yr
$39.99/mo
Monthly · $479.88/yr
You save $120/year with Annual
Academy Plan
Save 20%$119/mo
Annual · $1428/yr
$149/mo
Monthly · $1788/yr
You save $360/year with Annual
Why coaches recommend Annual
Player development takes 6–12 months to see measurable results
Annual players complete 3× more drill plans on average
Coaches prioritize annual players for review slots
6. Free Tier — Empty State
Your Plan
Free Tier · 0 of 5 videos used
Welcome to TennisIQ!
You're on the Free plan. Upload your first video to get AI-powered coaching feedback and start your development journey.
Free Plan Includes
5 video uploads/month
AI skill assessment (1×)
Basic drill library access
Match score tracking
6. Free Tier — Empty State
Your Plan
Free Tier · 0 of 5 videos used
Welcome to TennisIQ!
You're on the Free plan. Upload your first video to get AI-powered coaching feedback and start your development journey.
Free Plan Includes
5 video uploads/month
AI skill assessment (1×)
Basic drill library access
Match score tracking
7. Loading
Pricing Strategy — Key Decisions
Premium Positioning
At $19.99/mo, Player sits above SwingVision Pro ($11.99) and UTR Power ($11.99) but below CoachNow Plus ($40). We offer more than both combined, justifying the premium.
25% Annual Discount
Industry average is 10–20%. We go to 25% to aggressively shift users to annual (better LTV, lower churn). Annual players are also more likely to complete the full development cycle.
7-Day Free Trial
No credit card required for trial. This removes the biggest conversion friction. The 7-day window is long enough to complete 2 video analyses and see a drill plan generated.
Contextual Paywalls
Feature gates appear in-context (e.g., tapping Recruiting Portal). The blurred preview shows value before the ask. Paywall interstitial fires after the 3rd free analysis — the user has just experienced value.
Competitor Anchoring
The upgrade flow explicitly compares to SwingVision + CoachNow ($52/mo combined) to anchor our $19.99 price as a bargain. This is shown at the moment of upgrade decision.
Academy Tier
At $149/mo for 30 players, Academy is $5/player/mo — well below PlaySight/Hudl ($200+/mo, hardware required). This makes us the obvious choice for budget-conscious academies and school programs.